I wanted to create a logo that was friendly, charismatic and related to photography. I based the design off a Leica camera as I believe they have a long standing iconic image of cameras in general, having the base outline of a stereotypical camera people would think of. With that in mind I didn’t want it to be a direct visualisation, rather a smooth appealing interpretation of it, so I created a ‘cartoon’ hand drawn style picture. I almost wanted it to look like a kid hand drawn it with a pack of crayons – it gives a nice family friendly, happy appeal to it. Once I had the guidelines in place I needed it to look unique and fun so instead of a standard lens I added a rainbow effect. This not only captures the essence of photography; vivid, colourful, capturing life. But also gives the audience a sense of my photography style as well as adding colour to the logo.
This is how I created the logo: