I wanted to create a logo that was friendly, charismatic and related to photography. I based the design off a Leica camera as I believe they have a long standing iconic image of cameras in general, having the base outline of a stereotypical camera people would think of. With that in mind I didn’t want it to be a direct visualisation, rather a smooth appealing interpretation of it, so I created a ‘cartoon’ hand drawn style picture. I almost wanted it to look like a kid hand drawn it with a pack of crayons – it gives a nice family friendly, happy appeal to it. Once I had the guidelines in place I needed it to look unique and fun so instead of a standard lens I added a rainbow effect. This not only captures the essence of photography; vivid, colourful, capturing life. But also gives the audience a sense of my photography style as well as adding colour to the logo.
This is how I created the logo:
1. I found a stock photo of a Leica camera that I would base my design from. Once I had that opened Adobe Illustrator and copied a rough outline of the camera. I didn’t want to copy the original line for line so I added/subtracted some features to make it more unique.
2. I continue to add more resemblance of the original photo making it look more relatable. I also shade some of the darker features just like the Leica.
3. To get the hand drawn chalk effect I change the brush stroke to a broken rough line, this gives that crayon-to-paper feel. I also add more anchor points to the shapes and slightly alter the trajectory, if the image had perfectly straight lines it wouldn’t have the hand drawn feel.
4. I originally add a normal circle as the lens to keep to the realism. But after consideration I decided the logo would look a lot better if it had some colour, so I add a rainbow effect to where you would find the glass of the lens. I followed the colour spectrum from red to violet, using quite bold variants of each colour.
5. Finally I found a font type online that looked like chalk hand writing, this suited the style of my logo perfectly so I decided to use it alongside adding the name of my blog underneath. Also as a last minute adjustment I decided to turn the Leica logo to the classic red so that it pays tribute to what I based the design off.